Performance Marketing

Perform[cb] Launches FanDuel Affiliate Program

The newest addition to the Ignite OPM affiliate family is fantasy sports giant, FanDuel!

Fraud Prevention: Adperio’s Guide to Protecting Your Data

Adperio prides itself on protecting its advertisers with a dedicated Compliance Department and custom-built analytics focused on proactively monitoring all campaigns. Compliance monitors a variety of key metrics to ensure our clients are not exposed to fraudulent traffic. To help you identify and prevent falling victim to blackhat techniques wherever you buy your traffic, our team put together a list of the most common types of fraud in mobile and how to spot them. Read on to learn about some of the key methods Adperio compliance team uses to monitor our clients’ traffic.

Could “Customer Lifetime Value” Be the Metric You’re Ignoring?

In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Top CPA Networks: Vote Perform[cb] Your Number #1 CPA Network

The Performance Marketing Blue Book annually conducts the largest research survey in the industry to identify and compile a list of the 20 Best CPA Networks that brands, merchants, and agencies should be working with.

Pros and Cons of Trademark Plus Bidding in Affiliate Marketing

Trademark plus bidding in regard to affiliate marketing is generally controversial. Ignite OPM typically doesn’t allow trademark bidding within their affiliate programs for several reasons. Read on to learn Ignite OPM’s pros and cons of trademark plus bidding in affiliate marketing.

Perform[cb] Launches Quip Affiliate Program

Ignite OPM is ecstatic to welcome rising toothbrush subscription star, Quip, to the affiliate program family! Coined the “Tesla of Toothbrushes” by the press, Quip is taking off with consumers and investors alike. Originating from a neighborhood dental office in New York, Quip came to fruition from a request for the “cheapest electric toothbrush available” while also combating the damaging commonality of brushing too hard.

Ignite OPM’s Affiliate Summit East 2018 Recap

Ignite OPM recently ventured to New York City to attend Affiliate Summit East 2018. Ignite team members, Abby Herber, Stephany Oparka, and Michelle Kemp took note of these highlights throughout the conference …

Ignite OPM’s Postback 2018 Recap

Postback was a great conference for meeting with old friends, new friends, and discussing the most important issues facing the mobile space currently. Interestingly enough, the main issues that face the mobile space are the same ones that face marketers across the globe.

Perform[cb]’s Affiliate World Europe 2018 Recap

Adperio took a trip overseas to Barcelona, Spain to exhibit at Affiliate World Europe. Read on to learn what Adperio team members, Heather Stauffer and Jennifer Schackel, found to be the key three takeaways from AWE 2018.