What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.
In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy – and specifically performance marketing – is a saving grace.
The evolution of how we refer to our clients, customers, and partners has begun…right in tune with where the affiliate marketing industry is headed next.
As one of the most efficient and cost-effective methods of marketing, email is a powerful contender for marketers looking for the most impactful ways to reach their target audiences.
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