Adweek Elevate: Performance Marketing Summit Recap 2021

Adweek, the leading source of news and insight serving the brand marketing ecosystem, held its inaugural Elevate: Performance Marketing live virtual summit this past week on March 24-25th. This event brought together performance marketing professionals who’ve leveraged new tools and platforms to optimize product awareness, build their brands, and engage directly with customers. As a leader within the performance marketing channel, Perform^[cb] was proud to be a sponsor of this event and join Adweek’s conversation surrounding performance marketing.

Performance Partnerships to Unlock Guaranteed ROI Growth

Did you know that 50% of CEOs are not confident that their marketing is driving results? On the first day of Adweek’s Elevate: Performance Marketing event, Erin delivered a keynote presentation that discussed a variety of trends within the performance channel, in addition to the guaranteed ROI marketers are able to achieve when working with performance partners. By its very nature, the performance channel only drives results because you only pay for real customers. Some of the trends covered throughout Erin’s presentation included diversification opportunities across a variety of performance partnerships and distribution channels, how to properly prepare for peak seasonality, and what newcomers in the performance space need to do in order to be successful. Erin concluded the session with her four keys to success for performance marketers:

1. Take Calculated Risks
2. Plan Well in Advance
3. Prioritize Compliance & Brand Safety
4. Reap the Benefits of the Performance Model

If you missed Erin’s keynote presentation, don’t worry! Check it out below:

2021 Adweek Performance Marketing Awards Finalist

In case you missed it, Adweek recognized their inaugural Performance Marketing Awards winners at the virtual event. Perform^[cb] was awarded Campaign of the Year, Emerging Technology! Perform^[cb]’s proprietary tracking platform, was recognized for the platform’s predictive algorithms and hyper-targeted lead tier system. In partnership with Perform^[cb], QuoteWizard established several campaigns over the past year that enhanced their reach by diversifying with multiple traffic channels, such as SMS and E-mail. Learn more about this award-winning campaign in our case study!

These awards recognize the past year’s best campaigns, brands, and individuals who created data-driven, targeted marketing strategies that rose above the rest to deliver clear-cut results. Check out our blog to learn more about how Adweek’s Performance Marketing Awards were conducted. Perform^[cb] is proud to be in the company of so many highly-respected household names like Proctor & Gamble, Zoom, and Peloton Interactive. Learn more about the honorees here.

Our Key Takeaways

Over the course of the two-day event, marketers heard from several leaders within the performance marketing industry. With topics surrounding one year post-Covid 19, success with SMS, maintaining a creative edge, influencer marketing and more, it’s no surprise that 2020 proved the guaranteed success that performance marketing provides. As we look back on Adweek’s Elevate: Performance Marketing virtual summit, we wanted to share three key takeaways: 

1. Marketers should be allocating at least 30% of their spend to the performance channel.
2. Without proactive and constant campaign monitoring, marketers leave their ad spend vulnerable to ad fraud, so look for a network or agency with high compliance standards.
3. According to a 2021 study, approximately 81% of marketers globally use the performance channel within their marketing mix. Are you one of them?

If you’re ready to elevate your performance marketing strategy even further, download our Guide to Unlocking Guaranteed ROI with Performance Partnerships. In this guide, we’ll cover the basics of getting started with performance marketing, real-world examples marketers can use to guide their own efforts, and trends marketers should consider as they develop their customer acquisition strategy.

If you’re a marketer looking to invest in the performance model but aren’t sure how to get started, reach out to Perform^[cb]’s team of industry experts today. We’re more than happy to help you develop a customized customer acquisition strategy that will fit your business’s unique needs. Ready to jump in? Apply to be a Perform^[cb] marketer now!

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