![Perform[cb] Logo](https://www.performcb.com/wp-content/themes/performcb/assets/images/logoRed.svg){kind=small}
![Perform[cb] #1 CPA Network Worldwide 5 Years in a Row](https://cb-blog-prd.s3.amazonaws.com/wp-content/uploads/2021/01/20135838/300x250_Performcb.gif)
Performance Marketing
Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.
How Partners Can Improve Earnings Per Click (EPC) in Affiliate Marketing
Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.PerformSHIELDTM Proactively Eliminates Digital Marketing Fraud
PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures.The mThink Survey is Open! Vote Perform[cb] the Best CPA Network
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.Perform[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?
With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.Mobile have your head spinning? Get Affiliate Partners With PerformMOBILE!
As a mobile marketing agency, we provide you with access to the top mobile affiliate partners with consolidated management of all networks in the space through our PerformMOBILE serivce. This management includes continuous optimization, coordination of post-install events to align with KPIs and ROI goals, and a full suite of technology for fraud prevention and compliance.Manage 1:1 Performance Partnerships with PerformONE
Perform[cb] Agency’s industry experts will develop a customized affiliate partner recruitment strategy based on the target demographic and consumer journey for your brand. We will manage affiliate research, outreach, onboarding and ongoing 1:1 performance partnerships to drive scale for your brand via tactics like content, deal, search, retargeting, loyalty and cart abandonment.Paid Media? Our Agency’s Got You Covered with PerformMEDIA.
Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.How to Succeed in Digital Advertising During Q4 Seasonality in 2020
With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers
PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.