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Performance Marketing
Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.
Improve Campaign Efficiency with Event-Specific Tracking
Check out PerformLEAPs Event-Specific Offer Pixel Tracking update improving our affiliate partners’ campaign efficiency.How to Achieve Successful App Store Optimization
Whether you’re new to the mobile app space or looking to improve your app’s ranking among competitors, Perform[cb]’s formulated a list of the techniques app developers and marketers need to take advantage of when diving into ASO.Is Apple’s iOS 14.5 App Tracking Transparency the End of the App-First Ad Campaign?
Is Apple’s App Tracking Transparency (ATT) the end of the app-first acquisition campaign? No, of course not. However, the mobile marketing industry continues to scramble in preparation…Adweek Elevate: Performance Marketing Summit Recap 2021
Check out our recap of Adweek’s Elevate: Performance Marketing event to learn how performance partnerships will achieve guaranteed ROI.Maximize Campaign Performance with our proprietary platform’s Newest Features
PerformLEAP’s News Feed and MMR Offer Automation give affiliates the ability to achieve ROI and drive results.Celebrating One Year Since Perform[cb] Rebrand
Happy anniversary, Perform[cb]! One year ago today, Clickbooth, Adperio, and Ignite OPM came together under this one powerhouse brand.Perform[cb] Proprietary Platform’s Top New Features of 2020
As 2020 comes to an end, we reflect on our favorite updates to our proprietary marketing technology platform, PerformLEAP!How to Apply Consumer Insights to Strengthen Your Digital Marketing Strategy
Consumer insights help to unveil a user’s needs, wants, and buying motivations, and assist marketers in improving a range of KPIs.4 Tips to Creating a B2C Cost-Per-Action (CPA) Marketing Strategy
Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.CPA Marketing Guide – The Ultimate Customer Acquisition Strategy For B2C Marketers
This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.