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Performance Marketing
Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.
Maximizing Your Mobile Performance Marketing Strategy Before Peak Season
No matter the industry, it’s an almost guaranteed inevitability – performance marketing efforts are affected by seasonal trends.INTERNATIONAL AFFILIATE MARKETING TREND ALERT: Breaking Down International Barriers
Does your current marketing campaign extend beyond US borders? With 1/3 of the world’s population – over 2.4 billion people online, you should be marketing to international audiences.Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model
There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.Why Niche Bloggers Don’t Always Drive Sales
Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers.Why Coupons Drive Incrementality in Performance Marketing
The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.Perform[cb] Launches Hungryroot Affiliate Program
Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options.Ignite OPM’s Sub Summit 2019 Recap
The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest.Postback Tracking: The Newest Threat to Cookies
On May 7, 2019, Google announced the plan to implement differentiation between same site and cross-site cookies. While Google will not block these cookies, it will soon allow users to delete cookies without getting logged out of sites.How to Test into Unique Performance Marketing Distribution Opportunities
Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.Perform[cb]’s Mike Hickman Named CFO of the Year Honoree
As the #1 performance marketing company in the world, Clickbooth garners a talented team of passionate, highly skilled employees. This past week, Chief Financial Officer, Michael Hickman, was named an honoree of Tampa Bay Business Journal’s 2019 CFO of the Year.