Perform[cb] Launches Kidpik Affiliate Program
The Ignite team is excited to announce the launch of the kidpik affiliate program!
kidpik is a seasonal clothing subscription box for young girls sizes 4-16. The kidpik team started out in wholesale women’s jeans with the brand GITANO and led the charge on the formation of EJ GITANO, the brand’s girls’ sportswear wholesale line. From there, the kidpik team acquired The Children’s Place and 77Kids by American Eagle. Finally, in 2016, kidpik was launched, providing mothers with the perfect tool to easily style their young girls. Recently, kidpik launched a holiday collection with offerings including clothing sizes 4-16 and shoe sizes 9-16. Tailored to fit individual budgets with boxes ranging from $48 to $119, kidpik aims to make stylish children’s clothing affordable for all. Unlike many of its competitors, kidpik incurs no stylist fees and offers free shipping and returns on every order. With over 8,000 5-star reviews, kidpik is a star in the clothing subscription space.
Ignite’s Director of Network Management and Best Practices, Ryan Atherton, says “For someone who doesn’t have a lot of experience shopping for children’s clothing, it was awesome to use kidpik for the first time. I really liked having the ability to pick the clothes and styles that my niece prefers and then seeing what showed up in the box. My niece really liked the pink sparkly shoes!”
As the Ignite team launches the kidpik program, they’re planning to focus heavily on full-funnel publisher recruitment and onboarding, including deal and loyalty sites, bloggers, influencers, and content partners. Additionally, Ignite looks forward to increasing conversions for kidpik’s subscription offering and the a la carte kidpik shop.
The Ignite OPM team is excited to work as an extension of kidpik’s marketing team to align strategy and secure the successful scale of their affiliate program.