Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.
Each year, the University of Florida’s College of Journalism and Communications hosts an event to promote discussion of women in leadership. The conference, Becoming a Woman of Influence, features a panel of powerful female alumni of the college.
Community involvement is a core value of the Clickbooth team, so for April – National Volunteer Month – the CB family partnered with United Way Suncoast to spend a day with the Easter Seals Southwest Florida. From helping out in the classrooms, to mulching the grounds, laying pavers, and working in the on-site garden, it was a busy and rewarding day.
More Labs comes from the founders of Morning Recovery. Morning Recovery focuses on “helping people combat modern-day stressors, enhancing their productivity and focusing on products that actually work to help people be at their best”, says CEO, Sisun Lee.
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