Perform[cb] Affiliate Email Marketing: CPC for Email Campaigns
As the premier performance marketing network, Clickbooth takes pride in offering its advertisers a variety and combination of cost structures and formulas to choose from. Starting this past year, Clickbooth now offers CPC (Cost Per Click) for both display and email campaigns, allowing advertisers to choose their preferred channel of traffic and style of payments.
Purchasing vs. Bidding
CPC for display is based on bidding and is the standard structure for many advertisers. However, our newer option of CPC (Cost Per Click) Email provides a second option in which advertisers supply a set amount they are willing to pay for a single click. Utilizing this set pricing option is a beneficial model for many of Clickbooth’s advertisers and organizations.
“The addition of CPC email to Clickbooth‘s proprietary platform enhances buying capabilities for marketers, increasing prospective affiliate reach and presenting alternative pricing strategies to maximize return on advertising spend (ROAS),” says Lee Aho, Clickbooth’s VP of Advertising.
So how do advertisers get this set up? It’s pretty simple. The advertiser simply needs to select the new CPC Email option under offers (screenshot below). Then they can set up the email campaign, input the specific payout for clicks, and start seeing results.
The intent of utilizing an affiliate email marketing program is to decrease spending resources for an advertiser, enable better insight into ROI (Return on Investment) and budgeting. This will ultimately bring in more quality, targeted, and “warm” subset of leads interested in the product or service they sell. Which will also help businesses meet and exceed sales and profit goals. At Clickbooth, we have affiliates who are highly skilled in disseminating successful email campaigns, thus increasing an advertiser’s reach and probability for success.
Email marketing remains one of the most popular and efficient forms of marketing today. This is done by delivering curated, custom content directly to audiences who have shown previous business interest in converting.
Do you have questions about this advertisement method and CPC (Cost Per Click) alternatives? Have some questions in mind you would like the answer to, want to learn more about the objectives and process of utilizing an affiliate email marketing program? Read our whitepaper that explains the important aspects of email marketing that every advertiser should be aware of. Co-authored by email compliance company, OPTIZMO, the paper delves into the do’s and don’ts of utilizing an email affiliate program, and how to optimize your campaigns for the greatest chances of success and building revenue.