Affiliate Marketing News Articles & Best Practices

How to Create CPA Landing Pages that Convert

Posted By Perform[cb] on Jul 22 2020

Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.

5 Important Affiliate Marketing KPIs to Consider

Posted By Perform[cb] on Jul 7 2020

As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.

CPA Marketing Pricing Models: What Every Marketer Should Know

Posted By Perform[cb] on Jun 22 2020

Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020

At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

Posted By Perform[cb] on May 19 2020

What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.

Preparing Your Affiliate Marketing Plan for a New Normal

Posted By Perform[cb] on May 12 2020

The current economic turmoil is not as “unprecedented” as you might think.

How to Fortify Your Marketing Strategy in a Crisis

Posted By Perform[cb] on Apr 28 2020

Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.

4 Steps to Master Lead Generation Marketing with Performance Marketing

Posted By Perform[cb] on Apr 14 2020

Find out the necessary steps to launch and maintain a successful lead generation campaign through performance marketing.

Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19

Posted By Perform[cb] on Apr 3 2020

In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy – and specifically performance marketing – is a saving grace.