Technology

Our team of developers is constantly cranking out platform updates and value-add tools to increase performance and make life easier for our marketers and partners. Here you can learn more about the major technology features and how they will help you scale.

Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers

Posted By Perform[cb] on Aug 17 2020
PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

Posted By Perform[cb] on Aug 6 2020
We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

4 Necessities for Great Performance Marketing Network Technology

Posted By Perform[cb] on Jun 2 2020
As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics.

Perform[cb] Agency Announces Mobile App Acquisition Services

Posted By Perform[cb] on Apr 29 2020
Perform[cb] Agency’s mobile app acquisition services help apps across the spectrum to launch and streamline their affiliate partner management.

Affiliate Partners, Your Pixels Just Got More Powerful

Posted By Perform[cb] on Mar 30 2020
As a company, we’ve always placed a huge focus on finding ways to improve our clients’ efficiency – and therefore also their bottom lines – so in true Perform[cb] fashion, we developed a solution (actually, solutions).

Efficiency and Transparency: Today’s Performance Marketers Want It and Perform[cb]‘s Latest Releases Deliver

Posted By Perform[cb] on Mar 3 2020
Technology, collaboration and results – they’re at the core of everything we do at Perform[cb]. These are the concepts that drive and motivate us.

Perform[cb] Affiliate Email Marketing: CPC for Email Campaigns

Posted By Perform[cb] on Oct 22 2019
As the premier performance marketing network, Clickbooth takes pride in providing its advertisers with a variety of cost structures to choose from.

Postback Tracking: The Newest Threat to Cookies

Posted By Perform[cb] on May 31 2019
On May 7, 2019, Google announced the plan to implement differentiation between same site and cross-site cookies. While Google will not block these cookies, it will soon allow users to delete cookies without getting logged out of sites.

Mobile App Trends You Need on Your Radar in 2019

Posted By Perform[cb] on Apr 2 2019
The best way to stay ahead of your competition in this booming market? Keep up to date with emerging trends, and act on them! This is our list of the current and upcoming trends that we see shaping mobile in 2019.
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