Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Are You Making the Most Out of Your Publisher-Affiliate Strategist Relationship?

Posted By Perform[cb] on Aug 28 2019

The Publisher-Affiliate Strategist relationship can be easily compared to a marriage. Except we skip the dating, hand holding, and butterflies.

Optimizing for Seasonality with New Performance-Based Channels: Boost Your User Acquisition Strategy

Posted By Perform[cb] on Aug 27 2019

Discover a user acquisition strategy that strategically leverages untapped or overlooked performance-based channels.

INTERNATIONAL AFFILIATE MARKETING TREND ALERT: Breaking Down International Barriers

Posted By Perform[cb] on Aug 27 2019

Does your current marketing campaign extend beyond US borders? With 1/3 of the world’s population – over 2.4 billion people online, you should be marketing to international audiences.

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

Posted By Perform[cb] on Aug 14 2019

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.

Why Niche Bloggers Don’t Always Drive Sales

Posted By Perform[cb] on Aug 9 2019

Countless brands come to performance marketing looking to work with upper-funnel partners, specifically influencers and niche bloggers.

Why Coupons Drive Incrementality in Performance Marketing

Posted By Perform[cb] on Aug 1 2019

The assumption that consumers look for coupon codes after putting items in their baskets is a tale as old as time. However, recent trends show that coupons are motivating buyers to shop.

Perform[cb] Launches Hungryroot Affiliate Program

Posted By Perform[cb] on Jun 27 2019

Hungryroot is a healthy personalized grocery service that makes clean eating easy. Offerings include vegan, gluten-free meals and snacks, as well as vegetarian and meat-inclusive options.

Ignite OPM’s Sub Summit 2019 Recap

Posted By Perform[cb] on Jun 12 2019

The Ignite OPM team ventured to New Orleans for Subscription Summit 2019! While in NOLA, the team enjoyed catching up on the digital subscription space’s latest and greatest.

Postback Tracking: The Newest Threat to Cookies

Posted By Perform[cb] on May 31 2019

On May 7, 2019, Google announced the plan to implement differentiation between same site and cross-site cookies. While Google will not block these cookies, it will soon allow users to delete cookies without getting logged out of sites.

How to Test into Unique Performance Marketing Distribution Opportunities

Posted By Perform[cb] on May 28 2019

Historically when thinking of performance marketing distribution, loyalty and deal sites are the first channels that come to mind.

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