Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.
This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.
Traditionally, if affiliate partners needed to A/B test an offer they would need to go through the process of setting up a new campaign link for the second offer, then monitoring performance between the two. However, PerformLEAP’s Weighted Distribution feature cuts out the need for setting up two campaigns and double the work checking offer performance.
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.
With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?
Traditionally, affiliate partners were required to stay on top of updating offer creative. This posed a challenge to affiliates who were running several offers at a time, given the amount of time consumed by updating creative and ensuring existing creative wasn’t outdated.