Perform^[cb] is Acquired by Leading Equity Firm, Beringer Capital

Earlier this year we shared that our theme for our 2021 Think Bigger event was Launch Your Arrow inspired by Paulo Coelho’s quote: “An arrow can only be shot by pulling it backward. So when life is dragging you back, it means that it’s going to launch you into something great.” 

We are so excited to share the news that Perform^[cb] has been acquired by Beringer Capital, a leading North American private equity fund specializing in the rapidly evolving media, marketing services, commerce, data, and technology sectors.  

What does this mean for our current clients?

The day-to-day will be business as usual and your contact at Perform^[cb] will not change as we continue to deliver the level of service and results that you’ve come to trust and expect from Perform^[cb]. Moving forward, this transition will introduce additional resources and capabilities to advance our vision of thinking bigger for the performance industry through innovative new products and services that drive incremental value for our marketers and partners. 

Why are we so excited? 

Beringer Capital has established a formidable track record of partnering with companies in the marketing services industry, notably including media and events company Adweek, to unlock tangible value and drive lasting results. With deep expertise in digital marketing, technology, and customer experience, we believe that there could not be a more ideal partner to support the next phase of Perform^[cb]’s growth. 

This is an exciting milestone for Perform^[cb] and is a testament to the hard work and passion our team of industry veterans has poured into the business. We want to thank Centre Lane Partners for their unwavering support over the last five years and would be remiss if we didn’t also take this opportunity to thank each and every one of our marketers and partners for putting your trust in us for over two decades. We come to work every day for you. Our account managers, product owners, compliance experts… everyone strives to make your customer acquisition efforts better, easier, and more profitable. This commitment will only be reinforced by this new partnership. 

To read the full press release please click here.

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