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Perform[cb] Stays Local by Providing Full-Service Affiliate Management for Gaia Affiliate Program

Posted By Perform[cb] On March 30, 2018 In Category Affiliate Marketing & Performance Marketing Articles, Affiliate Marketing & Performance Marketing Blog, All, Client Spotlights, Performance Marketing

Ignite OPM couldn’t be more excited to work with Gaia.com, a member-supported conscious media company! 

About

Gaia offers media and a community is made up of seekers, dreamers, and doers. Users empower their own evolution of consciousness. On Gaia.com, you can discover over 8,000 ad-free, streaming titles to inspire and encourage curiosity. Everything from Yoga, Meditation, and Holistic Nutrition, to Paranormal, Ancient Origins, and Metaphysics, Gaia is the world’s largest online yoga subscription and largest resource of consciousness-expanding videos. Available on Apple TV, Roku, IOS, Chromecast, and on the web, Gaia strives to provide listeners with a new reality, one of the mindful people living in harmony with our environment and each other. 

Ignite OPM Account Manager, Max Johnson, says “I’m really excited to help manage this affiliate program. Being an avid long-distance runner myself, I’ve always been mindful of my mental and physical health. I always knew the importance of a healthy relationship with your body. However, I had no idea so many factors can go into one’s overall consciousness. Gaia has a lot of interesting topics that I’m excited to explore! I was also able to visit Gaia’s office as we were finalizing our partnership. The Gaia team knows about the benefits of quality affiliate program management. They’re really excited for our team to partner with their marketing team and grow their affiliate program!”  

Strategy

Managing Gaia’s Affiliate Program is exciting for the Ignite OPM team because it’s a new challenge to familiar territory. A subscription-based model is nothing new to the Ignite OPM team, but the exciting leanings from this program will be utilizing our publisher database to create engaging placements to match each topic Gaia covers. Because we are providing full program management, initial objectives are to conduct a thorough program audit, increase the cookie window to attract more publishers, onboard new publishers, and optimize existing partnerships to ensure consistent program growth.

Learn more and join the Gaia affiliate program!

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