Performance Marketing Resources & Best Practices

Perform[cb]’s Proprietary Performance Marketing Tracking Platform: Technology Built for Performance Marketers

Posted By Perform[cb] on Aug 17 2020

PerformLEAPTM is Perform[cb]’s proprietary tracking platform, launched in 2015 and maintained by our Development team based in Bosnia. The platform is built on top of an advanced AI algorithm that enables it to learn from user activity and requests. This proprietary technology is full of features that allow affiliate partners to automate their business and is an ever-evolving ecosystem, with regular feature releases and updates.

Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

Posted By Perform[cb] on Aug 6 2020

We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing

Posted By Matthew Lord on Jul 29 2020

Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.

How to Create CPA Landing Pages that Convert

Posted By Perform[cb] on Jul 22 2020

Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.

CPA Marketing Pricing Models: What Every Marketer Should Know

Posted By Perform[cb] on Jun 22 2020

Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020

At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Performance Marketing: How to Maintain Control in the Face of Fraud

Posted By Perform[cb] on Jun 11 2020

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner

Posted By Perform[cb] on Jun 8 2020

Learn how to integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.

How to Choose the Right Performance Marketing Partner to Scale Without Disruption

Posted By Perform[cb] on Jun 2 2020

Discover the essentials that every performance partner should offer to help marketers optimize results without disrupting existing efforts.