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Performance Marketing

Here, you can read about what’s new in the industry as well as how your brand can benefit from our many years of industry experience and known best practices.

Generating High Customer Lifetime Value (CLV) Leads with Affiliate Marketing

Posted By Matthew Lord on Jul 29 2020
Are you a marketer who’s new to affiliate, looking to drive more quality leads to your brand? Or maybe you’re a marketer who’s experienced within the affiliate channel but have hit a plateau within your lead gen campaign? For either scenario, the affiliate model is the right place to drive lead generation – but to generate quality leads, some strategic planning is required.

How to Create CPA Landing Pages that Convert

Posted By Perform[cb] on Jul 22 2020
Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success.

Top 5 Affiliate Marketing Questions – Answered

Posted By Perform[cb] on Jul 14 2020
Affiliate marketing is a powerful business model that allows people to promote a marketer’s products or services, then earn a commission when a legitimate conversion is made. It’s a unique business model that allows for independence, creativity, and unlimited earning potential.

CPA Advertising Pricing Models Explained

Posted By Perform[cb] on Jun 22 2020
Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

Ad Fraud is Alive and Well – is Your Brand Protected?

Posted By Perform[cb] on Jun 18 2020
At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Performance Marketing: How to Maintain Control in the Face of Fraud

Posted By Perform[cb] on Jun 11 2020
Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner

Posted By Perform[cb] on Jun 8 2020
Learn how to integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.

How to Choose the Right Performance Marketing Partner to Scale Without Disruption

Posted By Perform[cb] on Jun 2 2020
Discover the essentials that every performance partner should offer to help marketers optimize results without disrupting existing efforts.

Perform[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Posted By Perform[cb] on Jun 1 2020
Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

Posted By Perform[cb] on May 19 2020
What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.
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