Affiliate Marketing Articles, Industry Trends and Reports

PerformSHIELD^TM Proactively Eliminates Digital Marketing Fraud

Posted By Perform[cb] on Sep 2 2020

PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures.

Perform^[cb] Agency Announces the Launch of the Digit Affiliate Program

Posted By Perform[cb] on Sep 1 2020

Launched in 2015, Digit is changing the way millennials budget their money and achieve financial health. Digit enables young people to manage their finances responsibly by analyzing factors such as checking account balance, expected funds, incoming bills, and recent spending. Once Digit has gathered this information, users have the opportunity to choose how much they’d like to contribute to their Digit savings account on a weekly or monthly basis.

The mThink Survey is Open! Vote Perform[cb] the Best CPA Network

Posted By Perform[cb] on Aug 31 2020

It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there!

Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19

Posted By Perform[cb] on Aug 25 2020

Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different.

Perform^[cb] and iOS 14 – What Does it Mean for App-Install Marketers, and How Can You Prepare?

Posted By Perform[cb] on Aug 20 2020

With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking.

Mobile have your head spinning? Get Affiliate Partners With PerformMOBILE!

Posted By Perform[cb] on Aug 20 2020

As a mobile marketing agency, we provide you with access to the top mobile affiliate partners with consolidated management of all networks in the space through our PerformMOBILE serivce. This management includes continuous optimization, coordination of post-install events to align with KPIs and ROI goals, and a full suite of technology for fraud prevention and compliance.

Manage 1:1 Performance Partnerships with PerformONE

Posted By Perform[cb] on Aug 19 2020

Perform[cb] Agency’s industry experts will develop a customized affiliate partner recruitment strategy based on the target demographic and consumer journey for your brand. We will manage affiliate research, outreach, onboarding and ongoing 1:1 performance partnerships to drive scale for your brand via tactics like content, deal, search, retargeting, loyalty and cart abandonment.

Paid Media? Our Agency’s Got You Covered with PerformMEDIA.

Posted By Perform[cb] on Aug 19 2020

Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.

How to Succeed in Digital Advertising During Q4 Seasonality in 2020

Posted By Perform[cb] on Aug 19 2020

With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

PerformPRIORITY Enables Affiliate Partners to Automate Offer Prioritization

Posted By Perform[cb] on Aug 18 2020

PerformLEAP feature PerformPRIORITY enables affiliate partners to automate their offer prioritization. Formerly known as Multi-Level Offer Priority or MLOP, PerformPRIORITY allows affiliate partners to select their favorite offer(s) and ensure 100% of their traffic is routed to the selected offer(s) until budget is hit, ultimately enabling an additional layer of hierarchy in campaign management. Learn more about how this process works below:

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