Affiliate Marketing Articles, Industry Trends and Reports

Offer Customization for Affiliates – You Have Never Seen Anything Like This

Posted By Perform[cb] on Nov 11 2020

You know how great it is that Netflix just seems to know what you are going to want to watch next, even before you do? As an…

4 Tips to Creating a B2C Cost-Per-Action (CPA) Marketing Strategy

Posted By Perform[cb] on Oct 28 2020

Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

Perform^[cb] Agency Announces the Launch of the Space Mask Affiliate Program

Posted By Perform[cb] on Oct 20 2020

During these challenging times in international public health, comfortable and effective face protection is critical for communities around the globe. Space Mask is the ultimate high-tech choice for consumers and their loved ones. Utilizing nanotech materials, Space Mask aimed to create premium anti-droplet, antibacterial filtration within their masks.

CPA Marketing Guide – The Ultimate Customer Acquisition Strategy For B2C Marketers

Posted By Perform[cb] on Oct 15 2020

This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content.

Perform[cb] Named Top Growth Partner in AppsFlyer H1 2020 Performance Index

Posted By Perform[cb] on Oct 15 2020

AppsFlyer, the world’s leading mobile attribution platform, has released its H1 2020 Performance Index. Perform[cb] was once again recognized as a top mobile media partner earning the #12 ranking on the Growth Index, a ranking of the fastest-growing, up-and-coming media sources per region, for North America.

SMS Affiliate Marketing Can Be the Key to Converting in a Saturated Market

Posted By Perform[cb] on Oct 7 2020

The average American checks their phone 96 times a day1, a fact that even just 10 years ago would have sounded absurd, but today it’s hardly surprising. We’re reliant on our phones now more than ever, and that means big things for one marketing channel in particular – SMS.

How Partners Can Improve Earnings Per Click (EPC) in Affiliate Marketing

Posted By Perform[cb] on Sep 30 2020

Just as marketers need to understand which KPIs best indicate the success of a campaign, affiliate partners also require KPIs to ensure their traffic is driving successful conversions. One of the most valuable KPIs that an affiliate partner can track is Earnings Per Click (EPC), as this metric measures the amount of money earned per each click on a campaign or affiliate link.

Perform[cb] Agency Announces the Launch of the Allurez Affiliate Program

Posted By Perform[cb] on Sep 28 2020

Allurez was founded in 2010 with the mission of bringing joy and ease back to the jewelry shopping experience. Allurez founder, Raphi, was shocked by the cost of overseas jewelry retail and decided to create a company where consumers could go directly to the source to purchase fine jewelry at a fair price.

Vacation All I Ever Wanted…Had to Stay Home – Virtual Vacation Anyone?

Posted By Perform[cb] on Sep 21 2020

Wow! 2020 sure hasn’t turned out to be what anyone thought it would be. Unless you had global pandemic, virtual school, societal unrest, and murder hornets on your 2020 bingo card, you were most likely experiencing the challenge of having to make some serious adjustments in your “new normal”.

Perform^[cb] Agency Announces the Launch of the obé Affiliate Program

Posted By Perform[cb] on Sep 8 2020

obé Fitness is leading the charge with the most fun at-home workouts that will get users fit in 28 minutes or less. Since launching in 2018, obé has earned the interest of celebrities such as Kelly Ripa and Claire Holt, household brands such as Outdoor Voices, JetBlue, and NBC, and industry-leading publications such as Vogue, Business Insider, and Fast Company to name a few.