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Ignite OPM Breaks Into Language-Learning Space Through Babbel Affiliate Program Management
Ignite OPM takes on another affiliate program featuring a language learning app with smashing international success – Babbel!
About
Founded in 2007, Babbel is the world’s first language learning app. Babbel is an international success with more 1.5 million active subscribers. The brand was impressively ranked #1 most innovative company by the Fast Company in 2016. These meticulously designed courses guarantee you language skills you can use right away. 73% of Babbel users said they could have a simple conversation in their new language within five hours of using Babbel!
Carrol, one of Ignite OPM’s Account Managers, said “Being bilingual myself, this is a brand I can really stand behind. I make a point to travel as frequently as possible, and average one international vacation a year. My travels have really introduced me to different cultures and lifestyles, and being able to relate to each destination. This is especially so with the language barriers. It takes a trip from great to unforgettable! From an agency perspective, we’ve had great success with clients with international offerings. This space is not new to me or the rest of the team. We’re approaching this program with the confidence knowing we have the tools and resources to successfully grow this program.”
Strategy
Exclusively managing the Babble affiliate program has been exciting for Ignite OPM right from the start! Not only has Babble’s language learning method gained global popularity, their subscription-based model is all too familiar to Ignite OPM. Having managed several subscription-based affiliate programs, Ignite OPM knows just how to scale and grow this particular effort. By utilizing Babbel’s subscription model, Ignite OPM’s dedicated Media Team can recruit new publishers while nurturing existing relationships with the top subscription-based publishers in the game; all while effectively backing into Babbel’s overall KPI goals – truly a win-win!
Learn more and join the Babbel affiliate program!
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