Perform[cb]’s 2018 Year in Review
2018 is quickly coming to a close and we can’t believe the new year is only weeks away. The Adperio team had a great year with clients, conferences, and company growth. So, naturally, we’re taking a moment to reflect on all the success we’ve seen this year.
Ending on a solid note, our team totaled 15 shows in 2018. Each conference brought a variety of opportunities to connect with new and existing contacts. Our team caught up on topics such as business development, industry trends, and the growth of current clients. Our Sales team couldn’t believe the wide array of perspectives each conference offered. From individual efficiency to company-wide effectiveness for clients, the value in attending these shows was undoubtedly apparent. Ultimately, the team gained great insights into they need to continue running at the front of the pack.
The astounding growth our clients gained this year also thrilled our team. From Redfin and ClassPass to Audible, StubHub, Wedding Wire, and Microsoft, our team is proud to help some of the largest brands in the space scale their mobile marketing. A couple of our client’s largest wins this year include FanDuel’s sky-high engagement rates during the NFL season and LinkedIn expanding into international markets – launching campaigns in Brasil, Italy, and Spain. Sales Executive, Jordon Weissman remarks, “Knowing the quality of users and scale for these high profile clients is unmatched in the industry is one of the best motivators I can imagine.”
The team also saw exponential growth internally, hiring several new employees over the past 12 months. As we continue to expand internally, Adperio’s presence is also consistently growing within the industry. This was reinforced by AppsFlyer when Adperio was ranked in the Performance Index for the seventh consecutive time. Our client team is excited to announce new offerings in 2019 including retargeting, native content, and video.
Looking to the new year, the Adperio team is excited to see this great momentum continue. We’re looking forward to continuing to make stellar progress for our existing clients, expanding distribution and client services, and further developing our proprietary technology. As the mobile app industry continues to grow and shift, we’re excited to see Adperio’s footprint deepen in 2019.
Mobile continues to evolve and accelerate, but “Adperio wouldn’t have had the year we did without Account Managers and a dedicated Compliance team that stayed way ahead of the curve,” says Jill Fletcher, President. “We grow with our clients. That’s true with revenue, as well as our deep knowledge of the distribution, levers, and analysis we use to scale, optimize, and protect our clients. Adperio, through embedded, long-standing relationships with clients and a seasoned, tenured staff, isn’t content in simply keeping up. We prefer creating the wake for others to follow.”