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We care about your business like it’s our own. Voted the #1 CPA Network worldwide by mThink for six years running, Perform[cb] has led the industry in affiliate partner recruitment, brand protection, and compliance processes to become a recognized digital advertising leader and one-of-a-kind performance marketing network focused on driving global customer and user acquisition for our advertisers on a Cost-Per-Action (CPA), Cost-Per-Install (CPI), Cost-Per-Lead (CPL), Cost-Per-Engagement (CPE), Cost-Per-Sale (CPS), and Pay Per Call (PPC) pricing model.
We specialize in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email, contextual, SMS, and search placements. Whether you work directly with our Network team or you enlist the services of our Perform[cb] Agency team – or both – your business will benefit from years of industry experience and known best practices. Just getting started with CPA Marketing, or need a refresher, visit our Ultimate Guide to CPA Marketing for B2C Marketers page!
Perform[cb] is founded on the principles of Collaboration, Technology, and Results, but we take it a step further with our commitment to marketing compliance and brand protection which acts as a common thread to create our cohesive, comprehensive performance marketing system.
Our industry veteran account managers are here to provide you industry insights and best practices that will take your digital advertising to the next level. Starting with campaign strategizing and set-up, Perform[cb] emphasizes the critical nature of a solid foundation and competitive analysis to understand your business’s short and long-term goals.
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Perform[cb]’s proprietary, patented technology was custom built by industry veterans and launched in 2015, providing unmatched features like customized dashboards, real-time reporting and tracking, proactive fraud monitoring, budget management and rotation, and smartlink technology.
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As a one-stop-shop solution for performance-based online customer acquisitions, with over 1M customer conversions monthly, we routinely drive actions that yield the highest customer lifetime values in any advertiser’s marketing mix. It’s no wonder why 97% of our customers keep working with us!
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While our team and technology are working to maximize marketing ROI, PerformSHIELD, our proprietary fraud-fighting software is running 24/7 behind the scenes to minimize revenue loss and protect marketers from fraud through a series of manual, rules-based and machine learning features, a proactive approach that shields marketers from suspicious activity before it even reaches their site.
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Longevity in the world of performance marketing is rare as networks come and go, but with a collective four centuries of industry experience, Perform[cb] has been connecting marketers, affiliates and publishing partners around the world to generate consistent, quality customer acquisitions at high volumes through exclusive traffic channels on native, mobile, social, email, contextual and search placements since 2002. We’re proud to have been repeatedly recognized by affiliates and marketers alike as the number #1 CPA Network “Worldwide” by mThink’s Blue Book, a Top App Marketing Company and Top User Acquisition Company by Business of Apps, and a Top App Install Platform by AppsFlyer.
As an external partner that feels like an internal team, our industry veteran account managers are here to provide you industry insights and best practices that will take your digital advertising to the next level.
We believe in relationship building. Many of our account managers have years and even decades of experience working with their marketers, and have even become friends!
Perform[cb] emphasizes the critical nature of a solid foundation and competitive analysis to understand your business’s short and long-term goals.
We ensure that engagement and scale are aligned to acquire the most customers and maintain lifetime users.
Technology can make or break any performance marketer‘s plan, and there are features that are must-haves for success. Our proprietary platform is a robust end-to-end marketplace platform that offers all of these features and more. Developed and maintained by our dev team based in Bosnia, it supports sophisticated account management and client self-service. Protected by PerformSHIELD, our proprietary anti-fraud software, Marketers have the ability to build offers, manage budgets, creative, and more directly within the platform, providing more autonomy and transparency for everyone.
Perform[cb]’s Marketer UI provides custom dashboards and real-time reporting to ensure individual affiliates are hitting marketers’ KPIs. The Marketer UI is action-based, meaning marketers are able to make granular and global adjustments to traffic or payouts directly from the dashboard. Admin-level drill-down reporting and data analytics tools also secure quality through traffic optimizations and compliance processes. For marketers working with top attribution platforms, impression tracking can be implemented for full customer journey transparency.
Perform[cb] is integrated with the industry’s leading platforms including Forensiq, Optizmo, and Ringba, as well as all major MMPs – Adjust, AppsFlyer, Branch, Kochava, and Singular.
Using predictive algorithms and machine learning, Perform[cb] implements real-time optimizations to primary monetization and engagement events, in addition to human optimizations and management to accelerate programmatic capabilities and increase accountability. Additionally, Perform[cb] provides Optimal Value Alignment with Link Level Transparency and Controlled Scale.
Perform[cb] utilizes Enhanced Targeting and Offer Segmentation featuring Offer Groups and Offer Rotation, so that marketers can target traffic positioned to yield the highest Customer Lifetime Value (CLV). Marketers are able to segment traffic by a number of values including traffic channel, device type, and day-of-week and have the ability to assign values to specific fields captured in their forms. With these innovative features, marketers have the ability to generate lead ratings and correlate value-based payouts on an individual basis.
Our in-house development team, based in Banja Luka, Bosnia is our second largest team by headcount, and is dedicated to ensuring that Perform[cb] is the fastest, most innovative platform available. We release updates weekly based on client feedback, and calibrated to our vision of providing true value alignment in performance marketing.
Our commitment to quality and compliance is apparent through our extensive internal compliance team who, along with our proprietary machine learning technology, PerformSHIELD, is dedicated 24/7 to ensuring the maximum ROI for your marketing dollars.
Want to learn more about ad fraud? Download our whitepaper Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.
Launched in 2019, PerformSHIELD™, Perform[cb]’s proprietary fraud-fighting software protects marketers and brands through a custom-designed suite of tools that analyzes traffic in real-time and post-processing. In this proactive approach that shields marketers from suspicious activity before it has the chance to reach their site, PerformSHIELD uses a number of constantly changing algorithms ranging from rule-based to complex machine learning patterns of recognition.
Perform[cb] dedicates Compliance Associates to each of our marketer accounts to maintain brand protection. The Compliance team takes an audit-level approach to compliance, proactively reviewing affiliate partners’ marketing materials pre-launch and then again on a periodic scheduled basis, in addition to when triggered. When affiliate partners apply to run our campaigns, the Compliance team reviews their offer-specific applications, and approves on an individual basis.
Perform[cb] routinely completes an average of 3,500 systemic audits per month to enforce our compliance policies. Our team’s deep data analyses spot suspicious or fraudulent traffic patterns with customized traffic triggers, alerts, and suspension when necessary.
We offer pre-payment validation with a comprehensive fraud-detection review of every affiliate partner within our network prior to their first payment. Our team of industry compliance experts integrates with Forensiq, AppsFlyer’s Protect 360, and Optizmo to monitor traffic to provide even more insight into traffic sources, in addition to PerformSHIELD and human compliance, to ensure the highest level of brand protection.
As with compliance, we take all matters of privacy and security seriously. As such, we
work closely with privacy and industry experts to audit the way we collect and safeguard personal data. We take all necessary steps to remain compliant with GDPR
and CCPA, and are Privacy Shield Certified.
We've been impressed with Perform[cb] commitment to compliance.
They are a partner that takes eliminating online fraud as seriously as we do.
Based on their ability to continuously meet our performance goals and deliver engaged, quality new users, Perform[cb] has been one of our longest standing customer acquisition partners. Even before we launched, Perform[cb] took a holistic consultative approach to understanding our needs, growth objectives, and consumer funnel. Perform[cb]’s approach to optimization, on-going strategic recommendations, and commitment to protecting our brand has been a refreshing value-add to our marketing strategy.
Aaron Dugan, Marketing Director, FanDuel
We have worked with Perform[cb] for five years and I have nothing but great things to say about them. We use them to obtain mobile app installs in the USA, and I have a strong level of trust in the relationship. They put a lot of care into managing fraud and stay on top of technology as it changes. They're very proactive, which is a big difference compared to our other network partners. Perform[cb] really stays on top of things.
Cath Davidson, Mobile Advertiser
Perform[cb] is a network that we can trust to give us the transparency and control that we need. In our business, it is important that we know where leads are coming from. We really appreciate their willingness to be transparent. Perform[cb] works with us hand-in-hand so we understand how traffic has been generated.
Thomas Kenaya, Business Development Manager, Internet Brands
Our account manager, Colleen Skogen, is amazing. There's a time zone difference between us but I can call her whenever I need to. She seems to be always on - she will even pick up at the gym and is great at keeping an eye on our traffic over weekends. I feel like she really wants us to succeed and will work with us to make it happen.
Rachel Peranski, Director, Marketing Operations, IDIQ
Their platform interface is great. The clarity of dashboards and ease of use is ahead of any other network I know of, and they are responsive to suggestions on new features. Just as important, their optimization works really well. We do see consistent conversions from their traffic that result in sales.
Ivan Mashkov, Anastasia
My account manager is one the best I have ever worked with, period. She is a great source of ideas and is constantly suggesting new publishers, letting us know if there are any problems or if we have hit campaigns caps.
Perform[cb] Marketer
Our relationship with Perform[cb] is fantastic. They set themselves apart. We attribute much of our success to our relationship with them. Other networks have staff that bounce around a lot, whereas the people at Perform[cb] have true experience. My ad rep, Daniel Carter, always has suggestions and new innovations to discuss – I like his input.
Lisa Adams, Media Communications
Perform[cb] takes quality very seriously and that fits with our values. We aim to provide the highest quality, best-converting traffic, with integrity. Perform[cb] fits in with that vision.
Perform[cb] Marketer
We have worked with Perform[cb] for over six years and we trust them as being highly professional and competent. They really have helped us improve our results over time.
Perform[cb] Marketer
Perform[cb]’s compliance side works really well. I find other networks don’t focus on that so much. We get better conversion and retention rates from them. Other networks may sometimes match them for a while, but they don’t have the volume.
Perform[cb] Marketer
We chose Perform[cb] over several other affiliate management agencies for a combination of their clear devotion to client service, deep understanding of not just the affiliate and influencer space, but also their understanding of our business, and their aggressive pricing. We were really impressed at how thoroughly they researched our business and how that translates into an action plan to help us take the next step to grow our affiliate marketing channel.
Joshua Tretakoff, Sr Director of Business Development, JustAnswer
We would not have been recognized by mThink as the #1 CPA Network worldwide for five years running if we didn’t get results. As a one-stop-shop solution for performance-based online customer acquisitions, we routinely drive actions that yield the highest customer lifetime values in any advertiser’s marketing mix. Our proprietary, integrated platform supports companies of any size, offering numerous traffic channels to fulfill any performance marketing and advertising needs. Our broad affiliate partner network allows marketers to tap into a diverse set of differentiated traffic channels available only on the Perform[cb] platform – 90% of platform traffic comes from outside of Facebook or Google. Our scalable technology maximizes ROI by giving marketers the ability to price traffic to align with customer lifetime value, target their prime customer base, and drive high-volume, cost-effective customer acquisitions.
Don’t take our word for it, though, read some of our case studies.
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