Vertical Performance in the COVID-19 Era
Last week we released our white paper Pivoting in a Pandemic, which offers a deep dive into vertical performance and trends in the time of COVID-19. In case you missed it, here are some of the highlights:
While the COVID-19 pandemic has sent shockwaves through the global health system and economy, there is also an opportunity for companies who can pivot their priorities to provide light in an otherwise dark time. Companies fortunate enough to have online businesses can continue, and even thrive, in these unsettling new circumstances, but may struggle to know how to do so. In the spirit of collaboration, one of the three principles of Perform[cb] along with technology and results, we’ve culled the data to provide a snapshot of these trends and the impact of the virus across verticals in the digital marketing ecosystem.
The spread of COVID-19 has quickly changed everything for so many individuals and businesses across the globe, creating tension and uncertainty for all. As an industry that has been fortunate enough to be able to continue operating, many digital marketers had the early opportunity to slow the curve by working from home prior to local or federal orders being instated. Just as individuals look for ways to support local restaurants and businesses, digital marketing also has the ability to deliver goods, services, entertainment, and education to the masses during this critical time.
Marketers navigating difficult times can create campaigns that drive awareness and consideration for their brands while aligning with cost-efficient pricing models to drive new sales and customer acquisition. We at Perform[cb] believe in performance marketing – it’s all we do. Download our whitepaper, Pivoting in a Pandemic, for insight into the data and trends we are seeing firsthand in verticals such as Personal Finance, Food & Drink, Shopping, Health & Wellness, Education, Streaming Entertainment, and more.