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Open Enrollment is Approaching: Is Your Affiliate Strategy Ready?

Are you aware of the open enrollment advertising policy guideline changes? Learn how you can prepare with our open enrollment checklist.

Perform[cb] Proprietary Platform’s Weighted Distribution Provides Simplified A/B Testing

Traditionally, if affiliate partners needed to A/B test an offer they would need to go through the process of setting up a new campaign link for the second offer, then monitoring performance between the two. However, PerformLEAP’s Weighted Distribution feature cuts out the need for setting up two campaigns and double the work checking offer performance.

PerformPRIORITY Enables Affiliate Partners to Automate Offer Prioritization

PerformLEAP feature PerformPRIORITY enables affiliate partners to automate their offer prioritization. Formerly known as Multi-Level Offer Priority or MLOP, PerformPRIORITY allows affiliate partners to select their favorite offer(s) and ensure 100% of their traffic is routed to the selected offer(s) until budget is hit, ultimately enabling an additional layer of hierarchy in campaign management. Learn more about how this process works below:

Perform[cb] Proprietary Platform’s Brand Image Rotation Feature Will Optimize Affiliate Partner Workflow

Traditionally, affiliate partners were required to stay on top of updating offer creative. This posed a challenge to affiliates who were running several offers at a time, given the amount of time consumed by updating creative and ensuring existing creative wasn’t outdated.

Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

CPA Advertising Pricing Models Explained

Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.