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Why Flexibility is the Key to Affiliate Marketing Success

More times than not, marketers set a fixed budget for the individual marketing channels within their overall marketing or advertising strategy. However, in many cases, fixed budgets tend to hurt more than they help in terms of performance marketing and the ability for a campaign or affiliate program to scale. A fixed test budget can work for brands who are new to affiliate marketing as they get started, however, once a campaign launches and begins to gain momentum, a fixed budget can cripple incrementality, as well as the potential for growth and new partnerships within the channel.

Performance Marketing: How to Maintain Control in the Face of Fraud

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner

Learn how to integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.

How to Choose the Right Performance Marketing Partner to Scale Without Disruption

Discover the essentials that every performance partner should offer to help marketers optimize results without disrupting existing efforts.

Perform^[cb] Agency Announces the Launch of the Sprinly Affiliate Program

Founded in 2016 by Mary McCann and Ray Lui, Sprinly is a plant-based meal delivery service providing the U.S. with convenient, healthy meal kits. McCann and Lui were working in finance in San Francisco when they decided to quit their jobs and travel the world. Without an itinerary or end date, the couple traveled the globe to take in the rich culture of each country they visited. Upon returning to the States, McCann and Lui decided to follow their desire to change the way the U.S. defined “healthy food” while ensuring meals would be easily accessible and quick to cook – enter: Sprinly.

COVID-19 Has Given the E-Commerce Vertical More Power than Ever

What started as a forced shift in consumer behavior in direct response to the worldwide stay-in-place orders that spanned the globe, could now very well be the new reality.

Perform^[cb] Agency Announces the Launch of the HYPER Affiliate Program

HYPER is a groundbreaking mobile technology retailer offering cutting edge accessories for all mobile devices, with a focus on Apple compatibility.

Preparing Your Affiliate Marketing Plan for a New Normal

The current economic turmoil is not as “unprecedented” as you might think.

Perform^[cb] Agency Announces Mobile App Acquisition Services

Perform[cb] Agency’s mobile app acquisition services help apps across the spectrum to launch and streamline their affiliate partner management.

How to Fortify Your Marketing Strategy in a Crisis

Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.