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Perform^[cb] CEO Erin Cigich Shares Her Thoughts on Leading in 2020

Not many companies can say that their CEO started in an entry level role when the company had fewer than 10 employees, but Perform[cb] CEO Erin Cigich did just that. Fast forward 13 years, and 2020 has brought uncharted territory for leaders around the globe. Erin shares some of her thoughts on how she’s navigated the year that no one could have predicted with the Tampa Bay Business Journal in this article! #wearesoproud

Perform[cb]’s proprietary tracking platform’s Weighted Distribution Feature Is a Game Changer

We’re always developing new features to help our affiliate partners scale their businesses and drive new traffic to our marketers’ campaigns. Our newest feature, Weighted Distribution, is already driving higher EPCs for our affiliate partners! For more on this, read our blog.

Perform^[cb] Agency Announces the Launch of the Ampere Tech Affiliate Program

Ampere Tech was launched during the autumn of 2019 with the mission to design wireless charging devices and accessories to enhance the lives of the world’s citizens every day. Ampere is best known for its popular wireless charging products such as the Ampere Full Circle and Ampere Unravel AW+. With rave reviews from the likes of industry leaders such as Business Insider, Forbes, GQ, Digital Trends, and Wireless World, Ampere is off to a fantastic start in the digital charging vertical!

Perform^[cb] Agency Announces the Launch of the Vault Health Affiliate Program

Launched earlier this year, Vault Health is a personalized men’s healthcare company whose mission is to change the way men can access healthcare. Designed by leading men’s health experts, Vault’s cutting-edge, personalized treatment plans are created to treat the root cause of an issue and focus on improving sexual, physical, and cognitive performance so that men can feel their best.

5 Important Affiliate Marketing KPIs to Consider

As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.

Weighted Distribution: Affiliates Can Now Distribute Traffic Down to the Decimal

Optimization is one of our favorite words. Why? Because the more we can optimize our platform, the more our affiliate partners can do with their campaigns. And the more our affiliate partners can optimize their efforts, the more they can earn. It’s through our affiliate and representative collaborations that we come up with some of our greatest platform ideas, and this latest release is no exception.

CPA Marketing Pricing Models: What Every Marketer Should Know

Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.

Ad Fraud is Alive and Well – is Your Brand Protected?

At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Why Flexibility is the Key to Affiliate Marketing Success

More times than not, marketers set a fixed budget for the individual marketing channels within their overall marketing or advertising strategy. However, in many cases, fixed budgets tend to hurt more than they help in terms of performance marketing and the ability for a campaign or affiliate program to scale. A fixed test budget can work for brands who are new to affiliate marketing as they get started, however, once a campaign launches and begins to gain momentum, a fixed budget can cripple incrementality, as well as the potential for growth and new partnerships within the channel.

Performance Marketing: How to Maintain Control in the Face of Fraud

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.