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Perform^[cb] Agency Announces the Launch of the Ampere Tech Affiliate Program

Ampere Tech was launched during the autumn of 2019 with the mission to design wireless charging devices and accessories to enhance the lives of the world’s citizens every day. Ampere is best known for its popular wireless charging products such as the Ampere Full Circle and Ampere Unravel AW+. With rave reviews from the likes of industry leaders such as Business Insider, Forbes, GQ, Digital Trends, and Wireless World, Ampere is off to a fantastic start in the digital charging vertical!

Perform^[cb] Agency Announces the Launch of the Vault Health Affiliate Program

Launched earlier this year, Vault Health is a personalized men’s healthcare company whose mission is to change the way men can access healthcare. Designed by leading men’s health experts, Vault’s cutting-edge, personalized treatment plans are created to treat the root cause of an issue and focus on improving sexual, physical, and cognitive performance so that men can feel their best.

5 Important Affiliate Marketing KPIs to Consider

As affiliate marketing continues to prove itself an invaluable digital marketing channel, marketers are increasingly asking what they can do to optimize their campaigns and affiliate programs as a whole. By determining which KPIs best represent an affiliate campaign’s performance, marketers can understand which aspects of their program need optimizing and what those optimizations could look like.

Weighted Distribution: Affiliates Can Now Distribute Traffic Down to the Decimal

Optimization is one of our favorite words. Why? Because the more we can optimize our platform, the more our affiliate partners can do with their campaigns. And the more our affiliate partners can optimize their efforts, the more they can earn. It’s through our affiliate and representative collaborations that we come up with some of our greatest platform ideas, and this latest release is no exception.

CPA Advertising Pricing Models Explained

Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

Ad Fraud is Alive and Well – is Your Brand Protected?

At Perform[cb], we not only look to provide our marketers with unparalleled brand assurance and proactive compliance, but to combat fraud as a whole across our industry. In an effort to equip digital marketers with better compliance resources, our industry-leading in-house compliance team has developed Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.

Why Flexibility is the Key to Affiliate Marketing Success

More times than not, marketers set a fixed budget for the individual marketing channels within their overall marketing or advertising strategy. However, in many cases, fixed budgets tend to hurt more than they help in terms of performance marketing and the ability for a campaign or affiliate program to scale. A fixed test budget can work for brands who are new to affiliate marketing as they get started, however, once a campaign launches and begins to gain momentum, a fixed budget can cripple incrementality, as well as the potential for growth and new partnerships within the channel.

Performance Marketing: How to Maintain Control in the Face of Fraud

Fraud exists across all digital marketing methods and has continued to rise in popularity over the past decade as bots and fraudsters have consistently become more innovative. As global ad spend has increased year over year, the risk of fraudulent traffic has grown right alongside it. Although fraud is more prevalent in digital marketing than ever before, there is a digital channel that by its very nature lowers a marketer’s risk of fraud: performance marketing.

The Ultimate Guide to Adding Incremental Channels with a Performance Marketing Partner

Learn how to integrate performance marketing channels that complement your existing efforts, driving incremental growth and measurable outcomes.

How to Choose the Right Performance Marketing Partner to Scale Without Disruption

Discover the essentials that every performance partner should offer to help marketers optimize results without disrupting existing efforts.