The Future of Affiliate Marketing: Perform[cb] Joins Affiliate World Europe

The opportunity within the affiliate industry has never been bigger. This past week, the Perform[cb] team flew overseas to Barcelona, Spain in preparation for Affiliate World Europe. Plus, our CEO, Erin Cigich, joined the opening keynote panel with fellow industry executives for a conversation about the current state of the affiliate industry and expected affiliate marketing trends. Considering the crazy few years we’re coming off of, it was no doubt this panel provided some very useful insights for marketers and affiliates across the world.

erin cigich joins affiliate world europe panel
CEO, Erin Cigich, delivers her advice during AWE’s opening panel on the future of affiliate marketing and industry trends on the rise.

The Future of Affiliate Marketing

This year’s opening panel was focused on the future of affiliate marketing. If you didn’t get a chance to listen to the panel in person, have no fear – learn more about our team’s key takeaways from AWE 2022. 

Build Long-Term Partnerships

  • Marketers must be both curious and accountable when it comes to staying agile in the affiliate marketing industry. There is limitless opportunity to drive massive scale to your brand when testing new partnerships across in-demand channels, especially with an experienced network or affiliate management agency. This can be a great way to establish industry relationships, introduce colleagues to publishers in different verticals, and get even more insight into what works best for your brand’s customer acquisition goals. Don’t ignore the power of connecting with fellow affiliate marketers, partners, and publishers with experience in all corners of the industry – you might be surprised what ends up driving ROI for your brand.

Driving Real Customers

  • Truly one of the best things about the affiliate channel is that it has the power to deliver real, qualified customers right to your brand. Marketers only pay once a customer takes the specific action your brand desires. Affiliate marketing seems to be the best-kept secret, and once brands realize the potential it has to drive qualified users, the ROI sky is the limit. Working with a trusted network or affiliate management agency can be the first step here if you’re newer to the industry. Look for a company backed by industry expertise, tracking technology capabilities, and marketing compliance practices to make sure quality traffic is guaranteed.

Brands Continue Increasing Investment in Affiliate Marketing

  • Don’t get left behind. With countless digital-native companies and “big-name” brands shifting their ad spend to the affiliate channel, the space will only continue to innovate to accommodate the demand. With such a range of verticals, channels, and traffic types available to test, affiliate marketing has the power to reach anyone. The digital marketing industry as a whole is changing by the second – why not invest in the power of affiliate now? 
perform[cb] team at affiliate world europe
Brian Fernandez, Erin Cigich, Margo Saar, and Lee Aho represent PCB at Affiliate World Europe 2022

Where to Next?

As our team gets ready to head back to the states, we can’t help but feel a rush of excitement knowing the power that affiliate marketing can have on a brand’s business. For those that attended AWE, it was so fulfilling to reconnect, talk strategy, and discuss the upcoming trends expected across the industry.

Have any questions you weren’t able to run by our team of customer acquisition experts at AWE? Contact Erin and the Perform[cb] team today to learn how you can lean into the trends to drive massive scale to your business.

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