Prepare for Q1 Seasonality Success by Focusing on Top Verticals

Consumers will soon be shifting their buying habits to focus on achieving New Year’s resolutions. Marketers with Q1 seasonality must begin preparing promotions now to turn resolutions into revenue.

Personal Finance & Software Verticals Aren’t Slowing Down in a Stay-at-Home Economy

With COVID-19 making its presence known across the globe, virtually every country is now well entrenched in the new “stay-at-home” lifestyle.

Pivoting in a Pandemic: Performance Marketing Vertical Trends and Insights in the Age of COVID-19

In the historic crisis that COVID-19 has brought to the world, marketing has become an exercise in uncertainty, from ad spend to the appropriate messaging. In another aspect, the digital economy – and specifically performance marketing – is a saving grace.