How to Succeed During Q4 Seasonality in 2020

With the holidays and Q4 quickly approaching, retailers and brands are starting to wonder how this year’s holiday season will look given the uncertainty of today’s world. How will media planning and digital ad space be affected by the lack of in-person shopping? What will marketers need to do differently in order to prepare properly for the inevitable changes that the 2020 holidays will yield?

Preparing for Q4 Seasonality

Whether you’re a publisher or an advertiser, Q4 is typically an explosive time for promotions, paid media, and shipping deals.