Promotional Planning For Your Most Profitable Q4
Yes, you read that right – a stress-free holiday season is within your reach. We get it, Q3 is flying by, and now fall is knocking at the door. While the holiday bells might still be distant, time is running out to lay the groundwork for your brand’s peak performance.
Why Early Planning Matters
In the affiliate realm, nailing your Q4 promotions demands strategy and impeccable timing. With online shopping surging due to recent economic shifts, the competition for prime promotional spots is fiercer than ever. 300 million online shoppers are predicted in the United States in 2023 – nearly 91% of the country’s population!
Snagging top-tier placements with leading publishers requires an early-bird approach. The short-lived Black Friday and Cyber Monday era has evolved into extended spending sprees, spanning weeks or months ahead. Need proof? U.S. consumers splurged over $35 billion during the 2022 Cyber Week, from Thanksgiving to Cyber Monday.
However, it’s not just about shopping days – it’s about the master plan. Crafting compelling campaigns involves roping in niche publishers and collaborating on content calendars, developing updated creative concepts based on scheduled promotions, and extensive media planning on new and existing digital channels. Early planning lets your team gear up, test, and fine-tune the campaign well before launch, setting the stage for ROI triumph. Timing isn’t just everything; it’s the jackpot! Stay on track with Perform[cb]’s Guide to Q4 Seasonal Planning & Profitability – access now!
The Marketer’s Guide to Q4 Seasonal Planning & Profitability
The Perform[cb] team is prepped and ready to help you get ahead with our new favorite resource, The Marketer’s Guide to Seasonal Planning & Profitability. Access your free copy to learn how a few of our top e-commerce clients conquered the holiday season.
What to Expect in This Guide
- How to use your seasonal ad spend efficiently to engage and convert new holiday shoppers
- Exclusive client success stories featuring industry-leading brands such as Drizly
- Top digital channels where marketers are spending the most in Q4 and how brands can stand out amongst their competitors
Ready to craft a winning strategy? Connect with one of our performance marketing experts today!