The Future of App Marketing: User Acquisition Trends to Watch

Uncover the latest trends in mobile user acquisition and strategies to maximize impact in 2024.

Paid Media? Our Agency’s Got You Covered with PerformMEDIA.

Perform[cb] Agency handles all of the aspects of your desktop and mobile marketing strategy with our PerformMEDIA service. As an extension of your digital team, we will identify and foster publisher relationships, create a tailored and strategic placement level plan, execute IOs, provide analysis, troubleshoot, and monitor for FTC and brand standard compliance.

Why Flexibility is the Key to Affiliate Marketing Success

More times than not, marketers set a fixed budget for the individual marketing channels within their overall marketing or advertising strategy. However, in many cases, fixed budgets tend to hurt more than they help in terms of performance marketing and the ability for a campaign or affiliate program to scale. A fixed test budget can work for brands who are new to affiliate marketing as they get started, however, once a campaign launches and begins to gain momentum, a fixed budget can cripple incrementality, as well as the potential for growth and new partnerships within the channel.

How to Fortify Your Marketing Strategy in a Crisis

Through sweeping health concerns and a severe economic downturn, virtually no one has been left untouched by its effects.

Maximizing Your Mobile Performance Marketing Strategy Before Peak Season

No matter the industry, it’s an almost guaranteed inevitability – performance marketing efforts are affected by seasonal trends.

How Does Affiliate Marketing Support Your Overall Marketing Strategy?

Affiliate Marketing can be defined as performance-based marketing that enables an advertiser (also known as an affiliate) to gain traffic and sales, while only paying a publisher when a sale is made. A publisher could be anything from a website to email or social media – essentially any channel that can track a sale can be considered a publisher.