4 Tips to Creating a B2C Cost-Per-Action (CPA) Marketing Strategy

Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

CPA Advertising Pricing Models Explained

Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity.

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.

Perform[cb] to Sponsor the Opening Night Reception at ADSUM Conference in December

LOS ANGELES, CA / October 3, 2016 / Clickbooth, a recognized online performance advertising leader and one-of-a-kind performance marketing exchange focused on Cost-Per-Action and Cost-Per-Click affiliate marketing, is pleased to announce that they will sponsor the Opening Night Reception at the ADSUM conference.