4 Tips to Creating a B2C Cost-Per-Action (CPA) Marketing Strategy

Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy.

CPA Marketing Pricing Models: What Every Marketer Should Know

Explore the most effective CPA pricing models and learn how they can work alongside your existing channels to drive measurable outcomes.

Non-traditional Performance Partnerships on a Cost Per Action (CPA) Model

There’s a common marketing belief that partnership marketing is primarily comprised of deal and loyalty sites. Deal and loyalty are the baselines for which affiliate programs are built.

Perform[cb] to Sponsor the Opening Night Reception at ADSUM Conference in December

LOS ANGELES, CA / October 3, 2016 / Clickbooth, a recognized online performance advertising leader and one-of-a-kind performance marketing exchange focused on Cost-Per-Action and Cost-Per-Click affiliate marketing, is pleased to announce that they will sponsor the Opening Night Reception at the ADSUM conference.