Paid Media and its Role in Performance Partnerships

Paid media plays a huge role in the strength of performance partnerships. It’s important to leverage brand-approved key performance indicators (KPIs), such as Cost per Action (CPA) or Return on Ad Spend (ROAS), and current brand performance to measure the success of paid media through performance partnerships.

Affiliate Marketing is a Must-Have Strategy

Affiliate marketing is stronger than ever because advertisers are realizing its benefits when it’s implemented correctly.

Top 5 Affiliate Marketing Trends in 2019

Over the last month, we’ve been monitoring which projected 2019 affiliate trends are already taking hold.  Mobile will take center stage, and many of the other notable trends revolve around this platform.We have identified the following five trends as forerunners for you to keep in mind…

What to Look for in an Affiliate Marketing Agency

How do you go about shopping for your Affiliate Marketing Agency? Putting your marketing strategy and execution in external hands can be nerve-wracking, so Ignite OPM’s put together some prerequisites to consider during the search for your Affiliate Marketing Agency.

Affiliate World Asia 2018: Perform[cb]’s Guide to Bangkok

What better way to close out 2018 than with Affiliate World Asia and a trip to Bangkok? AWA is sure to be two action packed days of innovative performance marketing insight, but in the days surrounding the conference, you don’t want to miss out on all that this vibrant city has to offer! Check out our list of things you won’t want to miss on your upcoming visit.

How Does Affiliate Marketing Support Your Overall Marketing Strategy?

Affiliate Marketing can be defined as performance-based marketing that enables an advertiser (also known as an affiliate) to gain traffic and sales, while only paying a publisher when a sale is made. A publisher could be anything from a website to email or social media – essentially any channel that can track a sale can be considered a publisher.

Affiliate Marketing Tips for Capitalizing on Black Friday & Cyber Monday Madness

Black Friday and Cyber Monday are on the horizon – and no matter what your niche, there’s no denying that this is the season to be in affiliate marketing. It may seem early, but if we’ve noticed anything in Black Friday and Cyber Monday (BFCM) affiliate marketing trends over the past few years, it’s that those who prepare ahead of time reap the most rewards.

Why PR Teams are Partnering with Affiliate Marketing Teams

Agencies are becoming more niche in their services, which requires collaboration with a number of internal teams. Whether you’re filling in the gaps for the SEM division or supporting the internal PR team’s initiatives, it’s important to work together to ensure the overall growth of the affiliate channel and company.

Pros and Cons of Trademark Plus Bidding in Affiliate Marketing

Trademark plus bidding in regard to affiliate marketing is generally controversial. Ignite OPM typically doesn’t allow trademark bidding within their affiliate programs for several reasons. Read on to learn Ignite OPM’s pros and cons of trademark plus bidding in affiliate marketing.

Top 3 Ways to Drive Incremental Sales & Higher ROI from Coupon Sites in Affiliate Marketing

Looking to drive incremental sales and gain higher ROI from coupon sites through your affiliate marketing channels? Read on to learn Ignite’s top three tips for doing just that! 1. Create Coupons with Minimums Create coupons with a minimum amount attached to them, such as 10% off $75, instead of just 10% off. In doing so, this will naturally increase the Average Order Value (AOV), while simultaneously increasing ROI. In addition to almost doubling clients’ AOV, Ignite OPM conducts A/B testing to determine the coupon that will convert best with the highest AOV.