Mobile Apps Archives · Perform[cb]

From the Big Screen to the Bottom Line: A BNPL App’s CTV Breakthrough Surpasses Every KPI

Posted By Louise Allison on Aug 24 2026

A leading BNPL app made connected TV (CTV) its #1 revenue source, with 100% Day 7 ROAS on iOS and double the install-to-subscription rate.

How a Leading Fintech App Proved True Incremental Growth with Holdout Testing

Posted By Louise Allison on Aug 24 2026

A leading fintech app proved 89% incrementality on iOS and 97% on Android using PSA-style holdout testing. See how it separated real lift from misattribution.

Driving Incremental First-Time Transfers at Scale for a Leading Remittance Brand

Posted By Louise Allison on Aug 24 2026

A leading remittance brand drove 54K+ verified first-time transfers with a CPE, transfer-first model and zero install waste. See how the Outcome Engine scaled it.

Scaling High-Intent Cash Advance Users Through a Low-Risk Performance Pilot

Posted By Louise Allison on Feb 5 2026

A premier cash-advance solution scaled high-intent user acquisition by testing a funded pilot. Learn more!

How A Shopping App Unlocked Massive Organic Growth by Testing a New Keyword Conquesting Strategy

Posted By Perform[cb] on Jan 13 2026

A leading shopping app unlocked massive organic growth by testing a new keyword conquesting strategy.

Leading Gaming App Developer Earns Top Rankings and Qualified Scale with Strategic Performance Channels

Posted By Perform[cb] on May 19 2025

Top gaming app developer drives organic scale and app store rankings by testing a new keyword strategy with Perform[cb]’s Outcome Engine.

New Performance Channels Unlock Install Scale for a Leading Finance App

Posted By seo@thelimitlessagency.com on May 15 2025

Discover how a finance app achieved a 640% YoY increase in installs with innovative performance channels and real-time optimization.

Popular Social Media App Pinpoints New Compliant-Forward Performance Channels to Scale

Posted By Keely Karalis on Jan 6 2025

A video social media app boosted installs through new channels on a cost-per-install (CPI) performance model.

Fetch Drives High-Quality Growth at a Lean Cost

Posted By seo@thelimitlessagency.com on Dec 5 2024

Fetch scaled new qualified users without exceeding CPA targets. Learn how they unlocked high-quality growth with Perform[cb]’s Outcome Engine.

FanDuel Wins NFL Season by Tapping into New Performance-Based Channels

Posted By Louise Allison on Sep 17 2024

FanDuel won the NFL season by tapping into new performance-based channels. Learn more in the full case study!