Driving Incremental First-Time Transfers at Scale for a Leading Remittance Brand

Outcomes

Objective

A leading remittance brand set out to grow new-customer acquisition at scale, with a focus on driving verified first-time transfers rather than installs that never convert. The brand needed a performance model that tied every dollar of spend to a real, high-value action from a genuinely new sender.

Approach

Perform^[cb] built the program around the transfer event itself, using a cost-per-engagement (CPE) model that tied every dollar of partner spend to a verified new customer transfer, with zero waste on installs that never convert. A curated network of more than 20 media buying teams, spanning reward and non-reward traffic, competed to deliver the highest-quality volume.

Dedicated campaigns on both iOS and Android reached the full US mobile audience, including immigrant and diaspora communities. With US performance proven, the program is now actively unlocking international markets as the brand scales into new corridors. Powered by the Outcome Engine, AI-driven optimization continuously adapts media placements in real time, driving down cost-per-transfer while maintaining high-quality volume from verified new senders.

Results

Since its 2025 launch, the program has driven more than 54,000 first-time transfers and managed over $839,000 in partner spend, peaking above $140,000 in a single month. With more than 20 media buying teams actively engaged and international expansion underway, the brand has a scalable, transfer-first acquisition channel built entirely around verified outcomes.

Why Perform^[cb]

Perform^[cb] already has the playbook, the partner network, and the proven track record of driving first-time transfers at scale across leading remittance and global money transfer brands. That vertical expertise means no learning curve and no wasted spend: an established CPE playbook activates faster and delivers stronger early performance, a quality-first partner network is vetted for compliance and conversion quality with real-time monitoring to catch and remove underperformers, and a scalable global footprint unlocks new international corridors as the brand’s growth strategy evolves. The immigrant and diaspora communities that drive remittance volume are the same high-LTV audiences Perform^[cb] reaches every day across its partner network.