Beyond the Search Bar: Where Performance Still Wins

Search as we know it is going through a major shift. AI overviews are replacing links. Click-throughs are declining. What used to be a predictable funnel is now becoming fragmented and harder to scale – especially for performance marketers focused on ROI.

You’re expected to drive growth outcomes – like new users, calls, installs, sales or leads – with less visibility, less attribution clarity, and fewer high-intent users coming through traditional channels like Google.

Your search traffic may be falling, but growth doesn’t have to. Learn how to position your campaigns to win now.