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Cracking The CPL Code: Insurance Marketers’ Guide to Targeting with Precision

A low CPL can look great on your dashboards, but if your pipeline’s filled with unqualified prospects, you’re burning budget downstream: hours of wasted outreach, underwriting drop-outs, and missed renewal opportunities. The most successful insurance marketers are moving beyond top-funnel vanity metrics for conversion, scale, and profitability.

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