- Guide, Insurance, Outcome-Based Marketing
Cracking The CPL Code: Insurance Marketers’ Guide to Targeting with Precision
- Perform[cb]

A low CPL can look great on your dashboards, but if your pipeline’s filled with unqualified prospects, you’re burning budget downstream: hours of wasted outreach, underwriting drop-outs, and missed renewal opportunities. The most successful insurance marketers are moving beyond top-funnel vanity metrics for conversion, scale, and profitability.