Latest Affiliate Marketing Industry News and Press Releases

More partners, fewer conversions: The hidden cost of cannibalization in mobile acquisition

Adding partners can lower conversions. See how cannibalization in mobile acquisition raises costs, the signs to watch for, and what to ask partners.

Beyond the Install: How Outcome-Based Programmatic Traffic Drives Down-Funnel Events

Installs don't equal customers. See how outcome-based programmatic traffic drives down-funnel events like registrations, funded accounts, and purchases.

Stop Overpaying for Underperformance: A Growth Playbook for Shopping Apps

Stop overpaying for weak installs. See how shopping app user acquisition improves ROI by adding outcome-based channels like CTV, CLO, and CPE.

How Home Services Brands Win Customers Before They Ever Search on Google

See how home services brands win customer acquisition before homeowners ever search Google, creating demand early to lower blended acquisition cost.

How Finance Brands Can Scale Customer Acquisition Without Increasing Paid Search Spend

Rising CPCs shouldn't cap growth. See how finance brands scale customer acquisition beyond paid search, optimized to funded accounts, not just clicks.

NIL for Apps: Turning Athlete Endorsements Into Measurable Growth

NIL is more than a sponsorship. See how Perform[cb]'s Outcome Engine turns athlete endorsements into tracked, performance-based app installs and signups.

Why Your Existing Acquisition Channels Are Only Part of the Picture

Your existing channels may be recycling demand, not driving growth. See how outcome-based acquisition reaches the net-new customers you're missing.

CPI vs. CPE: Which Performance Model Scales Finance Apps Best?

CPI drives volume, but CPE drives value. See how Perform[cb]'s Outcome Engine pairs both to scale finance apps with compliant, high-intent users.