NIL for Apps: Turning Athlete Endorsements Into Measurable Growth

Student-athletes drive 3.7x the engagement of traditional influencers, yet most apps still treat NIL as a sponsorship instead of an acquisition channel. Perform^[cb] breaks down how outcome-based NIL deals turn athlete reach into tracked installs and funded accounts across fintech, fitness, gaming, and women’s sports. Read the full NIL playbook via Business of Apps.