The Power of Native Ads for Mobile Advertising

Many marketers are quick to assume that search and social channels hold the user acquisition key. While this isn’t completely false, today’s brands are doing themselves a disservice when putting the majority of ad spend into one basket.

The “Walled Gardens” of Google and Facebook perform best when users are looking for something specific or getting recommendations from their peers. But, what about reaching users that may not even know your product or service exists? Don’t turn a blind eye to untapped revenue – learn how the power of native takes center stage in our recent article with Business of Apps.