Branch’s PAM for Publishers: Unlocking Better iOS Attribution Performance

Privacy and performance don’t have to be at odds. In fact, they can fuel one another. That’s the vision behind Branch’s Predictive Aggregated Measurement (PAM) – a framework Perform^[cb] is proud to support as their partner. This innovation delivers more accurate measurement, smarter bidding, and improved campaign results. Our Chief Strategy Officer, Matt Lord, shares in the piece how PAM is a meaningful step forward in how publishers can measure and scale on iOS in a privacy-first world. Read the full article from Branch to learn more.