Affiliate Management: The Simple Guide to Boost Sales for Marketers in 2022 [Updated]

The benefits of having an affiliate program are huge, and it is one of the simplest ways to boost brand awareness, increase trust and credibility, build customer loyalty, and, of course, generate sales. That said, affiliate management is not simple at all. And it takes excellent affiliate management to run a successful affiliate program!

So, what does affiliate management involve? And what does it take to manage a profitable and scalable affiliate program?