The Importance of Diversifying Your Mobile Media Mix for Q1 Seasonality

With every new year comes new opportunities, trends, and channels for mobile marketers to diversify their app’s omnichannel marketing strategy. While Q4 tends to be labeled as the biggest user spending time of the year, apps in top verticals including food delivery, e-learning services, and finance know that Q1 is a close second in driving record-high monetization. Hone in on how to maximize ROI for your mobile app in the new year in our recent article with Business of Apps.

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