The Role of Content and Influencer in Today’s Affiliate Programmes

Affiliate programmes have made monumental leaps and bounds since their original conception nearly 30 years ago. While over 80% of brands in the U.S. currently run affiliate programmes, many are shifting their marketing dollars to larger investments in content and influencer marketing.

Consumers want to seamlessly engage with brands instead of being berated by irrelevant ads and noise while scrolling through their feed. Content and influencer marketing enables affiliate marketers to naturally engage with consumers while gathering insight into their content preferences. 

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