user acquisition · Perform[cb]

You’re Probably Paying for the Same Users Twice. Here’s How to Know

Posted By Perform[cb] on Oct 26 2026

Most UA teams pay for the same users across multiple channels. Learn why attribution overcounts and how to tell if your program has an incrementality gap.

The 5 Steps to Running an Incrementality Test for Your Performance Program

Posted By Perform[cb] on Oct 15 2026

Most UA dashboards overcount. Follow these 5 steps to design an incrementality test that proves which channels drive net-new growth.

Sports Betting User Acquisition: How to Grow Depositors in 2026

Posted By Perform[cb] on Sep 30 2026

Sports betting user acquisition: grow real depositors where Google and Meta restrict betting ads. See how to pay for bettors, not clicks, in 2026.

Incentivized Traffic in 2026: How Reward-Based User Acquisition Replaced the Old Incent Model

Posted By Perform[cb] on Sep 9 2026

Modern incentivized traffic pays for verified outcomes, not installs. See how reward-based user acquisition filters fraud and scales qualified mobile users.

5 Warning Signs Your Finance App’s User Acquisition Partner Has Hit a Ceiling

Posted By Perform[cb] on Jul 20 2026

Volume flat while quality slips? These 5 signs reveal when your finance app user acquisition partner has hit a ceiling, and what to do next.

CPI vs. CPE: Which Performance Model Is More Effective for Scaling Finance Apps?

Posted By Perform[cb] on Mar 9 2026

Learn how finance apps can balance growth, user quality, and risk by choosing the right performance model.

How Lifestyle App Marketers Can Maximize Growth Ahead of New Year Intent

Posted By Perform[cb] on Nov 10 2025

Learn how your lifestyle app can capitalize on seasonality with data-driven performance channels.

Stop Overpaying for Underperformance: A Growth Playbook for Shopping Apps

Posted By Perform[cb] on Oct 2 2025

Learn how shopping apps can boost ROAS and acquire high-value users with the right performance channels.

How Entertainment Apps Can Drive Real Value From Every Install

Posted By Perform[cb] on Aug 26 2025

Learn how top entertainment apps convert installs into paying, engaged users with the right growth channels.

Selecting the Right Traffic Channel(s) to Complement Your Existing Campaigns

Posted By Perform[cb] on Apr 16 2024

Explore how display, social, and programmatic channels can complement your existing strategy and drive user acquisition success.

Posts Tagged "user acquisition"