The One Thing You Should Be Doing to Improve Customer Lifetime Value But Aren’t

How to Improve Customer Lifetime Value (LTV). Discover the best strategies to take your most dedicated customers and turn them into evangelists. Read more.

Could “Customer Lifetime Value” Be the Metric You’re Ignoring?

In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.