Posts Tagged "consumer demographic based pricing"

Game Changer: Perform[cb] Launches Consumer Demographic Based Pricing Modifiers

Posted By Perform[cb] on Jan 5 2018
Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”.  Advertisers, in our “big data” world, continually leverage performance-based data decisioning, but there’s an underlying value-alignment issue because pricing strategies have not kept pace with the times.  
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