Perform[cb] Thinks Pink for Breast Cancer Awareness Month

As “Pinktober” winds to an end, the Clickbooth family joined to celebrate Breast Cancer Awareness Month with a day filled with pink and a donation to the National Breast Cancer Foundation.

Could “Customer Lifetime Value” Be the Metric You’re Ignoring?

In the affiliate marketing industry, cost-per-acquisition is king. It’s the metric that tells an advertiser how much it costs to drive a sale. But as affiliate marketing evolves, with the help of machine learning and advanced analytic tools, we now have the option to gain a deeper understanding into the customer journey.

Top CPA Networks: Vote Perform[cb] Your Number #1 CPA Network

The Performance Marketing Blue Book annually conducts the largest research survey in the industry to identify and compile a list of the 20 Best CPA Networks that brands, merchants, and agencies should be working with.