Perform[cb] Launches Partner Development Team to Invest in Partner Growth, Stability, and Scale

In an increasingly complex performance landscape, partners are looking for more than short-term opportunities – they want reliable demand, transparent technology, and a team invested in helping them grow for the long haul. At Perform^[cb], partnerships have always been built with that expectation in mind.

Today, the company announced the launch of its Partner Development Team (PDT), the newest addition to the Outcome Engine. This dedicated team is focused on supporting partner growth through deeper collaboration, smarter optimization, and expanded access to outcome-driven opportunities.

Partner Development Team (PDT)

The Partner Development Team was formed to give partners a clearer, more intentional path to scale within Perform^[cb]’s ecosystem. Rather than simply onboarding new relationships, PDT is designed to actively support partners as they grow. From identifying the right offers and channels, to helping partners expand into mobile, new geographies, and emerging verticals where demand is increasing.

The team will also focus on reactivating and strengthening high-performing relationships by bringing new opportunities, incentives, and optimization insights to partners who are ready to scale quality traffic – all while maintaining the performance standards and transparency that define the Outcome Engine.

Leading the Partner Development Team is McClain Sherman, who has been promoted to Vice President of Partner Development.

McClain joined Perform^[cb] in August 2015 and brings more than a decade of experience building performance-driven partnerships. Throughout her tenure, she has consistently been a top performer, known for fostering long-term relationships, identifying growth opportunities early, and helping partners adapt as channels and marketer demand evolve. In her new role, McClain will lead the Partner Development Team and oversee partner prospecting, re-engagement, and expansion efforts globally.

“Partners succeed when they have consistency, transparency, and a team that understands how they actually grow,” said McClain Sherman, Vice President of Partner Development. “This team allows us to work more closely with partners, whether that’s helping them access differentiated offers, scale campaigns with confidence, or take advantage of optimization and payout opportunities they may not be seeing elsewhere.”

Joining McClain on the Partner Development Team is Ashley Ray, who joined Perform^[cb] in 2022. Previously serving as a Partner Development Executive, Ashley has helped partners unlock growth through new channel opportunities and supported the onboarding and scaling of partners across Perform^[cb]’s Outcome Engine. Her experience working directly with partners to identify expansion opportunities will be instrumental as PDT continues to grow.

The Partner Development Team operates under the leadership of Brad Dobbins, Chief Operating Officer, and builds on proven frameworks established through Perform^[cb]’s focused development teams.

“The goal of this team is simple: make it easier for partners to grow with us,” said Brad Dobbins, COO. “By investing in partner support, smarter optimization, and long-term relationships, we’re creating an environment where partners can scale confidently, knowing they’re working with stable demand, transparent technology, and a team that’s here for the long run.”

Built to Support Partner Success at Scale

Perform^[cb]’s Outcome Engine was built to reward quality, consistency, and long-term performance, and the Partner Development Team reinforces that foundation. Partners benefit from reliable, on-time payments through integrated systems, access to exclusive and differentiated brand campaigns, and advanced technology designed to surface growth opportunities in real-time.

Through tools like PerformBoost AI, partners gain insights into campaigns they may not yet be running, opportunities for payout increases and incentives, and optimization paths tied directly to performance. Combined with flexible API integrations and transparent data-sharing options, partners retain control while improving traffic quality, marketer trust, and long-term earning potential.

With more than 20 years in performance marketing and a perfect payment record, Perform^[cb] continues to invest in the infrastructure, technology, and teams that help partners grow sustainably.

A Long-Term Partner, Not Just a Network

The launch of the Partner Development Team reflects Perform^[cb]’s ongoing commitment to building an ecosystem rooted in trust, accountability, and shared success. For partners, it signals a deeper level of support, clearer access to opportunity, and a team dedicated to helping you scale in an outcome-driven environment.

Partners interested in joining or expanding within Perform^[cb]’s Outcome Engine can connect directly with the Partner Development Team to explore available opportunities or apply to join here.