Employee Spotlight: Meet Managing Director & EVP of Agency, Craig McGlynn

Table of Contents

Our award-winning affiliate management agency has a new leadership team, promoted internally to successfully lead the way for both our clients and team members. Over the coming weeks, we’ll share a glimpse into their day-to-day lives and why they’re excited about their transitions and new roles, kicking it off this week with former VP of Agency Sales and recently promoted to Managing Director and EVP of Agency, Craig McGlynn.

When did you join Perform^[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this your first step into the industry?

I joined Perform^[cb] October of 2021. I’ve been in the industry for years having led teams at Amazon Associates and Viglink (now Sovrn), but in my most recent role I worked for a competitor of Perform^[cb] Agency and noticed that I was bumping up against them in virtually every new business conversation. That intrigued me, and the more I investigated, the more I liked Perform^[cb]’s culture and capabilities. So when an opportunity to join and lead the sales team opened up, I jumped at it!

How has Perform^[cb] helped nurture your career development thus far?

I have many mentors within the organization, as well as the wider private equity ownership network, which has helped me to vault my career and skills to new heights. After 10+ years in the industry, I am thankful for all of the people I’ve met along the way.

Who has been the most influential person within the organization for you?

Our CEO, Erin Cigich – who is also my boss – is an absolute badass. Her management style, support, and guidance are a perfect fit for me, and she pushes me to always bring my best foot forward.

What do you enjoy most about Perform^[cb]’s company culture?

Without question, the entire Perform^[cb] team are the nicest people I have ever worked with. They are also incredibly smart and competent – I feel challenged daily.

What is your favorite part of your new role?

I think it’s a tie between talking to clients, and working with our amazing team. I really enjoy affiliate marketing and after starting in the industry on the Amazon associates team, I have stayed in it for over a decade. I am enthralled with helping companies learn how they can use the channel to acquire new customers.

If you could give your teenage or childhood self a piece of advice, what would it be? Why?

Aside from buying tech stocks and bitcoin early? Honestly, I have been really blessed and I’m happy where I am, so I guess, “Enjoy the ride.”

I love remote work. Back in 2018, I packed up my family and moved to the Caribbean and lived on the beach for over a year. My soul thanks me every day for that experience.

Join our Team!

We strive to foster a culture that inspires our employees to connect, work hard, and think bigger. Interested in joining a team of like-minded individuals in a supportive and exciting work community? Check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

affiliate marketing company culture Culture employee spotlights performance marketing

What is Outcome-Based Marketing (OBM)?

Employee Spotlight: Meet Managing Director & EVP of Agency, Craig McGlynn

When did you join Perform[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this your first step into the industry?

How has Perform[cb] helped nurture your career development thus far?